I was tasked with creating a branding system for a film festival. For this project, I came up with a theme, Classic Regrets, and included the following films: A Streetcar Named Desire, Dr. No, Star Wars: A New Hope, and The Sound of Music. The idea was that the audience could attend the festival and watch these beloved, classic movies and also learn about the reasons why prominent players either hated making the films or eventually ended up regretting taking the role.
To help promote the event, I created posters, magazine advertisements, a website, social media content, billboards and outdoor signage.
For the event space, I created wall signage, film bumpers with trivia, a program, snack packaging, and swag.